Thursday, January 24, 2008

Thoughts of the Day for Making Money Online

PROFIT should be the by - product of serving others !

To FEAR making a mistake is the greatest mistake of all !

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Viral Marketing May Boost Business Exposure

Copyright © 2008 Noel Schipanski
http://www.pluginprofitsite.com/main-18021/videos.html



Advertising is the key to success for any business, as people can not turn into customers if they do not know you exist and do not know how you can meet their needs.
Traditional advertising, such as print and broadcast media has been around since a day or two after the invention of the printing press and following the birth of radio. Direct marketing could have been born with the Pony Express but despite all the years of using these types of advertising, the internet has cast a new light on marketing a business.

While the cost of internet advertising may seem cheap considering the number of potential customers it can reach, for companies with a brick and mortar presence, advertising globally just may not make sense. If your business is located in New York and your advertising appears in England, chances are the return on your advertising investment will not be what you expected,unless you are selling a digital product that is downloadable.

While internet businesses can gain tremendously from internet marketing, it can get expensive over time and many people do not open emails that appear to be advertising in nature and pop-up advertising windows usually just irritate people to the point that they will not buy from you even if it is something they need in an emergency.

The best advertising you can hope for is to have others send your advertising message to their friends, free, without being asked and without complaining.Then their friends send it to their friends and before long grows like a virus,(thus the name Viral).
The use of viral marketing has been growing and simply involves having internet users distributing your advertising message of their own free will. One of first and most successful uses of viral marketing was when companies began offering free email accounts. A brief advertising message appears at the bottom of every email sent, usually including a link for the advertiser and whenever people signed up for the free email service, every email they sent out contained the message.

This resulted in advertising being sent out by the user of the free email, every time they sent correspondence. Viral marketing of this type is typically either extremely cheap or free, with the email company receiving a percentage of any sales made as a result of the message included in emails.
While the sales were based on the recipients clicking on the link in the email, the number of click was relatively small, but by percentage based on the number of emails sent improved as more people took advantage of the free email offers, the commission from the sales more than paid for hosting the email service.

Finding a product on which to place your advertising that be given out free, and which in turn will be handed to others by the original recipient can be an easy means of reaching more people with a smaller investment.

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Noel Schipanski is owner of:http://www.MakeItEasyMoneyOnline.com and writes on a variety of subjects. He has managed several successful home based businesses over the last 25 years, both offline and online.To learn more about this topic he recommends you also visit: http://www.pluginprofitsite.com/main-18021
This article may be copied and used as long as this signature box is included.
Copyright©2007NoelSchipanski
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Surprising Info on Email Sign-offs: What it Means to Your Business

You may not think of it at all. Maybe you base it on whatever you speculate your relationship is to the person you are writing to. But email sign-offs mean a lot more than you might think. They say something to the person receiving the email, and what that says can be good or bad depending on your choice of words. You would not dream of writing Love, So-and-So at the end of your business email, but there are those in the field who use equally ridiculous sign offs.
Here are some of the more popular email sign offs and whether or not you should use them in your business emails.

One of the most popular salutations in the business world is a simple Thanks,. It is safe, it is polite, and it is professional. However, it is also a little familiar and should be kept to those emails where you actually have a personal relationship with the person to whom you are writing. Avoid using it if you have nothing to actually thank the person for. Then it may come across as the slightest bit arogant, as if you are sarcastically thanking them for reading your email.
Overall, however, this is a decent salutation you should not be afraid to use.

One salutation to avoid at all costs is, Ciao. This should only be used for personal friends or informal emails. Never to business associates or customers. Ciao is not only informal, it can also come across as cocky and annoying, which is definitely not what you want to project to anyone you will be doing business with.
Another salutation to avoid is lol.

The best work related salutation you can use is simply Sincerely. Some may argue that this closing is best reserved for a letter and too formal for email, but it will never offend anyone and no one can argue that it is unprofessional. If you want to mix it up with some other closings there is nothing wrong with that, but few people are going to stop at that sincerely and think,
What? Does this fella know it is just an email? It is perfect.

Other email tips include foregoing the use of CAPS LOCK in your messages. This is read as yelling or screaming in internet correspondence, and it is NOT appropriate for a business email (even if the effect you are going for is yelling or screaming).

It should go without saying, but you should also avoid the use of foul language in your business correspondence. You may be tempted to forget this rule if you are writing to a business associate that has been known to have a salty mouth. Do not. Cursing in person and putting profanity in an email are two different things. Other than that, you know the drill. Keep it professional, and keep it interesting.

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Noel Schipanski is owner of:http://www.MakeItEasyMoneyOnline.com and writes on a variety of subjects. He has managed several successful home based businesses over the last 25 years, both offline and online.To learn more about this topic he recommends you also visit: http://www.pluginprofitsite.com/main-18021
This article may be copied and used as long as this signature box is included.
Copyright©2007NoelSchipanski
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The Advantages And Disadvantages Of Offline Marketing

Copyright © Noel Schipanski
http://www.pluginprofitsite.com/main-18021/videos.html

When you run a business a lot of your focus will be on marketing. Three traditional methods that have been used by businesses for years includes newspapers, magazines and the yellow pages. However, many businesses are starting to turn their attention towards internet and other forms of technological marketing. So some may wonder if there are still benefits to using these forms of offline marketing.

When it comes to newspapers there are several advantages to consider. With newspapers you can reach a large group of people while also targeting a specific geographic area. Newspapers allow you to have flexibility in deciding what size ad you want to place and where you want it printed in the newspaper. This means you can make your ad as large as necessary in order to communicate what you are trying to sell.

You are not limited by your newspaper ad, readers can return to your message again and again so you can have continuous exposure. You will usually have free help from the newspaper in creating and producing your ad copy. Newspapers are adapting to the changing market conditions and offering quick turn-around. Therefore, running an ad today can result in customers viewing your ad within one to two days.

Magazines provide a way for businesses to have a more focused marketing option. However, it is also a more expensive alternative to the newspaper method of advertising. Businesses choose this method of marketing if they want to reach a highly targeted audience.
By using magazines you can advertise to your audience through publications that focus on your specific audience or has topics of interest to your audience. Since you have a high reader involvement with the magazine you will have more attention placed on your advertisement. Magazine ads are better for color reproduction and full-color ads, this means that even small ads will stand out in a magazine.

The oldest tradition of print marketing is the yellow pages. Today there are several different forms of yellow pages that allow people to promote and advertise their business. In addition to the general yellow pages that the phone companies give out you can also use specialized directories that are targeted towards specific markets. There are even internet directors now that you can use for advertising your company.

With yellow page advertising you can have wide availability since nearly everyone will use the yellow pages at one time or another. It is a non-intrusive way of marketing. It is an action-oriented method of marketing since your audience will actually be looking for what you provide. Yellow page ads are reasonably inexpensive and your responsive can be easily tracked and measured. Finally, yellow page marketing offers increased frequency.

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Noel Schipanski is owner of:http://www.MakeItEasyMoneyOnline.com and writes on a variety of subjects. He has managed several successful home based businesses over the last 25 years, both offline and online.To learn more about this topic he recommends you also visit: http://www.pluginprofitsite.com/main-18021
This article may be copied and used as long as this signature box is included.
Copyright©2007NoelSchipanski
-------------------------------------------------------------------------------------

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