Tuesday, January 22, 2008

Direct Marketing Network Advertisement to Newsletter Subscribers.

Copyright © Noel Schipanski
http://www.pluginprofitsite.com/main-18021/videos.html


Do you know the number one reason why visitors to your website will not sign up for your free newsletter? They have been burnt before! Either their email address was abused for endless mailings, or the newsletter was so boring – usually because it was nothing more than one big ad directly cut and pasted from the advertisement brochures – that it was hardly worth their while to even read it only once.

Direct marketing network advertisement to newsletter subscribers in small doses and do it carefully, judiciously, and respectfully. While some marketing networkers will outsource this aspect of the business, fledgling marketers will not have the resources for this step.
Do not despair if this is you! Instead, take heart in the fact that it is incredibly easy to draft a well thought out newsletter, insert your product information, and make it so interesting that you will have consumers signing up for it even if initially they are not at all interested in your product or the company you are representing.

As you direct marketing network advertisement to newsletter subscribers, keep in mind that a reader of your newsletter is not reading it to be polite but because you are giving them something of value. Perhaps not surprisingly, the ads for your product or business are not the item of value they have in mind.
Instead, the average reader will look for general content, such as make money online advice. Depending on the product you represent, ad text and general content can flow together seamlessly and actually support one another rather than being almost mutually exclusive.

The best tip for the fledgling marketer is to create a basic newsletter that has the business or product in mind but does not make reference to it in any way. You might design a trivia section, a word puzzle, a give away, and include a number of general content articles, poems, and other items. Stay away from politics and religion! Not only was mom right when she suggested not discussing these topics in polite company, but for the sake of marketing they can be the kiss of death if your readers are not on the same side of the political aisle or worship the same deity! Keep it neutral but informative.

Once your initial draft is complete, look for spots where you can include information about your business or product in such a way that it will flow naturally rather than being a contrived commercial break; after all, as you direct marketing network advertisement to the reader of your newsletter, you want to make the experience enjoyable and also valuable! Commercial breaks detract from value while integrated product information ads value!

In the same vein, those who may not like the idea of signing up for anything that requires an email address, design a special page for newsletter signups and include your privacy policy which unequivocally states your intent for the use of any information you are gathering during sign up.
Similarly, post a sample newsletter for visitors to read. This will increase interest and may overcome the objection of those who may still be teetering on the fence whether or not to entrust you with their email information.

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Noel Schipanski is owner of:http://www.MakeItEasyMoneyOnline.com and writes on a variety of subjects. He has managed several successful home based businesses over the last 25 years, both offline and online.To learn more about this topic he recommends you also visit: http://www.pluginprofitsite.com/main-18021
This article may be copied and used as long as this signature box is included.
Copyright©2007NoelSchipanski
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Building A Marketing Network Organization.The Secret Is Superior Newsletter Design

Copyright © Noel Schipanski
http://www.pluginprofitsite.com/main-18021/videos.html


You can build a marketing network empire on the backs of well written, well designed, and compellingly interesting newsletters. Sure, this may sound like the prelude to yet another e-book touting the magic bullet for making sales and turning leads into willing buyers and distributors, but in this case building a million dollar marketing network organization secret is superior newsletter design!

Start off your newsletter with a friendly word of greeting. It emphasizes the relationship that exists between the recipient and the sender, but at the same time it personalizes your business by showcasing you, the representative, as a real live, warm, and caring human being.
Building million dollar marketing network organization secrets far too often center on down line, up line, sales figures and product presentation but far too rarely emphasize the human side of the business.
Recipients of your newsletter do not want to feel like they have just been marketed to but instead they want to have the impression that they were just thought of and thus became the recipient of a well written newsletter.

Your newsletter should always be sent in plain text rather than relying on html. Avoid graphics and other items that will make downloading it slow. Structure the body of the newsletter in such a way that it looks ordered, does not appear cluttered, and showcases distinct sections, some of which may be pertaining to the company you are representing while others will deal with general articles and content.
It is usually suggested that the company material should make up the upper half of the newsletters body while the general content ought to be placed on the bottom half. This is a flawed concept in that it will cause those who are simply subscribing for the content but not for the industry portion will glance over the info you are trying to get out.

Instead, go ahead and intersperse content and industry material. Perhaps the first article may pertain to a new product you are marketing while the second may be a business tip, make money advice, and so forth; the third article can once again pertain to your business, such as explaining the growth you have recently experienced, while the fourth section may be a give away, puzzle, joke, useful fact. This makes the entire body of the newsletter readable and useful while it prevents your information from being disregarded.

Your newsletter should end with a friendly closing that in some way references the original greeting. When you are building a million dollar marketing network organization using the newsletter as your secret weapon, you want to squeeze any bit of usefulness from it.
A personal signature, your title and contact information, an invitation to email you with questions or content suggestions, but also a call to action, such as buying the product or taking the free marketing course are good closes for the newsletter. You may even want to go so far as to give a teaser for the next newsletter, which will ensure that you will not receive too many unsubscribe requests!

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