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| Make It Easy Money Online: Dec 3, 2007 |
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Monday, December 3, 2007
You can build a network marketing empire on the backs of well written, well designed, and impossibly interesting newsletters. Sure, this may sound like the prelude to yet another e-book touting the magic bullet for making sales and turning leads into willing buyers and distributors, but in this case building a million dollar network marketing organization secret is superior newsletter design! Start off your newsletter with a friendly word of greeting. It emphasizes the relationship that exists between the recipient and the sender, but at the same time it personalizes your business by showcasing you, the representative, as a real live, warm, and caring human being. Building million dollar network marketing organization secrets far too often center on down line, up line, sales figures and product presentation but far too rarely emphasize the human side of the business. Recipients of your newsletter do not want to feel like they have just been marketed to but instead they want to have the impression that they were just thought of and thus became the recipient of a well written newsletter. Your newsletter should always be sent in plain text rather than relying on html. Avoid graphics and other items that will make downloading it slow. Structure the body of the newsletter in such a way that it looks ordered, does not appear cluttered, and showcases distinct sections, some of which may be pertaining to the company you are representing while others will deal with general articles and content. It is usually suggested that the company material should make up the upper half of the newsletter’s body while the general content ought to be placed on the bottom half. This is a flawed concept in that it will cause those who are simply subscribing for the content but not for the industry portion will glance over the info you are trying to get out. Instead, go ahead and intersperse content and industry material. Perhaps the first article may pertain to a new product you are marketing while the second may be a recipe, cooking tip, wellness advice, or so forth; the third article can once again pertain to your business, such as explaining the growth you have recently experienced, while the fourth section may be a give away, puzzle, joke, useful fact, and so on. This makes the entire body of the newsletter readable and useful while it prevents your information from being disregarded by those who just ignore the compartmentalization. Your newsletter should end with a friendly closing that in some way references the original greeting. When you are building a million dollar network marketing organization using the newsletter as your secret weapon, you want to squeeze any bit of usefulness from it. A personal signature, your title and contact information, an invitation to email you with questions or content suggestions, but also a call to action, such as buying the product or taking the free marketing course are good closes for the newsletter. You may even want to go so far as to give a teaser for the next newsletter, which will ensure that you will not receive too many unsubscribe requests! ---------------------------------------------------------------------------------- Noel Schipanski is owner of http://www.makeiteasymoneyonline.com/ and writes on a variety of subjects. He has managed several successful businesses over the last 25 years, both offline and online.To learn more about this topic he recommends you also visit: http://www.pluginprofitsite.com/main-18021. Copyright©2007NoelSchipanski ------------------------------------------------------------------------------------

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Which Internet marketer has not heard the horror stories of the multi level marketing (MLM) newbie who struck out for her- or himself without much help from an up line and probably also by disregarding each and every ounce of good advice offered by many a website and tutorial and instead built a website advertising the product or service for sale? Yet to the fledgling marketer’s surprise, no hits are being registered and in spite of tweaking and pruning the site every which way from Sunday, the traffic is still only trickling in, most of it being accidental rather than targeted. The sad reality is simple: unbeknownst to the new network marketer, the lovingly crafted site she or he spent so much time working on was blacklisted! Do not let search engines blacklist your network marketing product site! Granted, the fledgling marketer from the example above probably was not quite as pure as the driven snow and instead may have engaged, wittingly or unwittingly, in some rather shady online practices which most major search engines will view as an immediate reason to blacklist the site. Here are some examples: * Perhaps the most egregious offense is the use of irrelevant keywords within the website’s metatags or even within the body of the site just to generate more hits. Thus, if you are working on promotion a network marketing product related to wellness, the inclusion of several highly searched key terms, such as cancer, heart attack, stroke, and various other ailments will get you blacklisted, especially if the wellness product is not at all tangentially related to any of these conditions. * Submitting a website manually or automatically time and again to the same search engine is considered spamming. In the past it was done to ensure a higher ranking of the site, but with the modernization of the process, search engines are very sensitive to being spammed. Do it one too many times and your site will no longer be included in the search results. * Beware the lure of the mirror site. Once again, this methodology is a blast from the past when it was thought to guarantee a higher ranking within the search engine’s ranking hierarchy. Yet with the advent of optimization procedures, mirror sites are considered to be a relic of the past and those who continue to utilize the technology that in the past allowed them to submit the exactly identical site with a different URL to a search engine will find that neither web address will be accepted. There are a number of other tips, tricks, and schemes employed by those who design websites for their network marketing product. Do not fall for the lure of easy rankings at the expense of the integrity of your site. It is not just the search engine robots that catch on to your shenanigans, but it is also a more and more technologically astute populace that will realize your ploy and thus you will instantly lose a massive dose of credibility. This, in the Internet marketing business, is the death knell which must be avoided at all costs! ---------------------------------------------------------------------------------- Noel Schipanski is owner of http://www.makeiteasymoneyonline.com/ and writes on a variety of subjects. He has managed several successful businesses over the last 25 years, both offline and online.To learn more about this topic he recommends you also visit: http://www.pluginprofitsite.com/main-18021. Copyright©2007NoelSchipanski ------------------------------------------------------------------------------------

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