No matter how long you nurse a grudge.....it will not get better.Envy eats nothing but its own heartPsychological Triggers That Make People BuyThere are many Psychological reasons that trigger people into buying.
Be specific. "How I made $107.90 last week" sounds more convincing than "How I made $100 last week".
People are natural sceptics and if you include specifics people will be more likely to believe you.
If you state a fact, make it specific.
Most people are extremely curious. We want to know answers to our questions. Tell people not to open this email and they will open it. Because they want to know whats inside.
Headlines like "Discover the hidden secret of free ezine advertising" are always producing great results. You immediately want to know "What secret".
Curiosity trigger is a great way to get your email opened. It also works great in ads and in articles. Like the title of this article: "Psychological Triggers That Make People Buy."
- Trigger #3: Give a Reason
If you tell your visitors about the reasons of doing something they will be more likely to trust you and to buy from you.
Tell people WHY you are doing something. Dont be a mystery for your customers. People are more likely to buy from an ordinary person they know something about.
If you are giving 20% discount on your product, then give the people a honest reason why. Are you limiting the number of products you want to sell, then tell them why.
- Trigger #4: Fear to Lose Something
People are most likely to buy from you if they are motivated by fear to lose something than if they are motivated by desire to gain something. Thats why deadlines and limited production numbers always work well.
Use deadlines in your copy. Run 2 days specials or limit the number of products you want to sell. Make people act now by letting them know that it is a limited time offer.
Ask questions. By asking questions you get people involved, they automatically start to think to answer your question and become more responsive to your message.
What headline would grab your attention:
"You are wasting money on offline advertising" or "Are you wasting money on offline advertising?"
Nothing can be better than a good story. Its easy to influence people just by telling them a good story.
A lot of famous copywriters used this method in their sales letters. You can tell a true story about your customers, or about yourself.
A real life story about something the product has done to improve someones life will build your credibility and motivate people to buy.
- Trigger #7: Facing a Problem
Every product is a solution to particular problem. Dont rush into presenting the solution you have, make sure you first make your visitors to face the problem.
Present the problem and agitate it so people would feel the pain of situation. Spell out the problem, tell them how it feels. Only after youve got readers interest present your product that provides the solution.
Apply these psychological techniques to maximize your sales and increase the response rate of your ads.
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Noel Schipanski is owner of
http://www.makeiteasymoneyonline.com/ and writes on a variety of subjects.He has managed several successfull businesses both online and offline, over the past 25 years. To learn more about this topic Noel recommends you visit:
http://www.pluginprofitsite.com/main-18021http://www.MakeIteasyMoneyOnline.com/articlesCopyright©2007NoelSchipanski
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